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Research from the blog
- 2026-07-10
South Korea on Telegram Ads: Real-Name Rails, Retail-Crypto Scale, and the Offshore Gap (2026)
How advertisers reach Korean audiences on Telegram — the real-name banking regime that pushes activity offshore, one of the world's most intense retail-crypto cultures, gaming and esports adjacency, and won-denominated payment friction.
- 2026-04-21
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Analysis of Telegram advertising targeting South Korea — a high-income, regulation-heavy market where Telegram occupies a niche role. 64+ indexed KR creatives. Crypto advertising dominates despite regulatory pressure; tech products and dating follow.