Мышление на миллиард|Наталья Сазонова
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Research from the blog
- 2026-09-23
Russia's Telegram Ad Market in 2026 in Numbers: ERIR, Mediascope, CPM and Our Archive
Telegram ad budgets in Russia fell 22% per the official ad register, the audience shrank and CPM dropped 41%, yet placements grew. A short summary of 2026 public figures for the Russian Telegram ad market plus what our archive of 585,000 ads shows.
- 2026-09-23
Telegram Ads in Russia in 2026: the FAS Ban, the Moratorium to 31 December and What to Do Now
Russia's antimonopoly regulator treats advertising in Telegram as illegal but will not penalise it until 31 December 2026. A short guide for international readers: timeline, fines, what the moratorium does not cover and a checklist.