NFT Marketplaces in Telegram Ads: OpenSea, Blur, Magic Eden, Tensor (2026)

NFT marketplace ads reflect the market cycle — explosive during bull runs, repositioning during bear markets. Telegram Ads Spy catalogued 85+ creatives from OpenSea, Blur, Magic Eden, Tensor, and Rarible across 9,000+ channels.

Top Advertisers#

Creative Patterns#

Blur — pro trader angle: «Trade faster. Earn more. Blur rewards pro traders.» Blur's airdrop mechanics (BLUR token for volume) drove one of the most aggressive ad campaigns in NFT history — reward-driven trading narratives across all English NFT channels.

Magic Eden — multichain expansion: «Solana's #1 marketplace now on Ethereum, Bitcoin, Polygon.» The multichain pivot in 2024 drove Magic Eden's ad surge as it challenged OpenSea on ETH territory.

Tensor — Solana pro tools: «Advanced order types. Portfolio analytics. Automated sniping. For serious Solana collectors.» Targets power users who outgrew Magic Eden's UX.

OpenSea — incumbent defense: «The world's first NFT marketplace. 4M+ collections. Safe trading.» OpenSea's ad tone shifted from growth to retention as Blur captured pro trading volume.

Market Context: Bear Market Repositioning#

Post-2022 NFT bear market forced messaging evolution:

• 2021–2022: «Mint. Flip. Profit.» (volume-first)
• 2023–2024: «Build your collection. Hold culture.» (collector-first)
• 2025–2026: «Trade NFTs like stocks. Professional tools.» (DeFi-ization)

Geographic Distribution#

English dominates (80%). Japanese channels see high NFT volume — anime/gaming NFT culture. Korean channels receive Tensor ads tied to Solana gaming projects. Chinese channels see Magic Eden ads during Bitcoin ordinals expansion.

Trends 2025–2026#

Bitcoin Ordinals brought a new ad category: Magic Eden, OKX NFT, and Gamma competed for inscription/ordinal collectors. NFT lending protocols (Blur's Blend) appeared in ads: «Use your NFTs as collateral. Borrow ETH instantly.» Gaming NFTs drove a second wave: playable assets, in-game items on Immutable X. Royalty wars ended: all major marketplaces moved to optional royalties, reflected in creator-targeting ad messaging.

Archive Data#

Live data: /api/v1/ads?tag=nft-marketplaces

Methodology#

Data extracted by our automated pipeline across 9,000+ channels. Classification by ctaUrl domain matching with manual review.

Key metrics: Blur: $1B+ lifetime volume · Magic Eden: $3B+ lifetime volume · OpenSea: $30B+ lifetime volume.

Source: Telegram Ads Spy Research · April 22, 2026 · CC-BY-4.0.

Continue your research#

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