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ZK Technology in Telegram Ads: zkSync, Starknet, Polygon zkEVM (2026)

How zero-knowledge rollup ecosystems advertise on Telegram: zkSync Era, Starknet, Polygon zkEVM, Scroll, Linea — analysis of 70+ unique ad creatives.

#vertical-report#zk-rollups#zkSync#starknet#telegram-ads
by Telegram Ads Spy Research
2 min read
TelegramX
Contents
  1. ZK Technology in Sponsored Telegram Ads
  2. Leading Advertisers
  3. Key Creative Patterns
  4. Geographic Distribution
  5. 2025–2026 Trends
  6. Related reports
  7. Citation & Methodology
  8. Continue your research

ZK Technology in Sponsored Telegram Ads#

Zero-knowledge rollup ecosystems — using zk-SNARKs or STARKs to compress and verify L2 transactions on Ethereum — represent some of the highest-spending crypto advertisers on Telegram. Telegram Ads Spy catalogued 70+ unique creatives from zkSync, Starknet, Polygon zkEVM, Scroll, and Linea across 9,000+ channels.

Leading Advertisers#

Protocol Ads Intensity ZK Type TVL tier
zkSync Era (Matter Labs) ~25 8/10 zk-SNARKs Top 5 L2
Starknet ~20 7/10 STARKs (Cairo) Top 10 L2
Polygon zkEVM ~14 6/10 zk-SNARKs (EVM equiv) Mid tier
Scroll ~8 6/10 zk-SNARKs (EVM equiv) Growing
Linea (Consensys) ~6 5/10 zk-SNARKs Growing

Key Creative Patterns#

Token airdrop farming was the dominant driver of ZK-ecosystem ad volume in 2024. zkSync's ZK token airdrop (June 2024) preceded a massive ad campaign targeting users to bridge assets and perform transactions for eligibility. The pattern repeated with Starknet (STRK), Scroll, and Linea airdrops.

Developer ecosystem building is the secondary angle: "Build on the most scalable ZK platform," "Deploy your EVM contracts — zero changes needed," "Sub-cent transactions, Ethereum security." These target crypto developers and DeFi protocol teams.

Speed + cost comparisons against Ethereum mainnet and competing L2s: "10,000 TPS. $0.001 transactions. ZK security." Charts comparing zkSync vs Optimism vs Arbitrum fees appear in banner ads.

Geographic Distribution#

English, Chinese, and Korean channels dominate ZK-ecosystem ad volume — reflecting the global developer and airdrop-farming community. Starknet shows higher-than-average Arabic channel presence due to Middle East developer grant programs. Russian DeFi channels receive significant zkSync and Scroll advertising.

Post-airdrop phases shifted ZK ads toward DeFi ecosystem growth: "10 protocols built on zkSync — trade, lend, earn." Competition between zkSync and Starknet intensified, with each running head-to-head comparison ads. The launch of ZK-powered identity products (zkEmail, zkLogin) opened new non-DeFi advertising angles.

Live data

Telegram Ads Spy archive of Telegram sponsored ads. /api/v1/ads?vertical=zk-technology · CC-BY-4.0.

Citation & Methodology#

Cite as: Telegram Ads Spy Research. "ZK Technology in Telegram Ads." tgadsspy.com, 22 April 2026. CC-BY-4.0.

Methodology: Ad data extracted from our automated ingest pipeline across 9,000+ channels. Classification by domain matching in ctaUrl field with manual review. Counts represent unique deduplicated creatives, not impression frequency.

Continue your research#

Frequently asked questions

  • Which brands advertise in ZK rollups on Telegram?
    Telegram sponsored campaigns from ZK rollups projects — their creatives, messaging and target channels — are tracked in the Telegram Ads Spy archive. Each creative is indexed with the date it was seen and its niche, so you can see which ZK rollups advertisers are active and how they compete.
  • Where can I see ZK rollups Telegram ads?
    Browse indexed creatives from the ZK rollups category in the Telegram Ads Spy archive at /ads?q=zk-rollups — filter by date, niche and country to compare how these brands run sponsored campaigns on Telegram.
  • What does ZK rollups advertising on Telegram look like?
    ZK rollups creatives are sponsored messages: a short text with an optional banner image and a call-to-action (CTA) button. The archive shows the exact formats, copy and targeting each ZK rollups brand uses, side by side.

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Cite this article

Telegram Ads Spy Research (2026). ZK Technology in Telegram Ads: zkSync, Starknet, Polygon zkEVM (2026). tgadsspy.com. Retrieved from https://tgadsspy.com/blog/telegram-ads-zk-technology-2026

Licensed CC-BY-4.0 — reuse allowed including commercial, attribution required.

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