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Research from the blog — Ethiopia

2026-04-22
Ethiopia on Telegram Ads: Mobile Money, Telebirr, and the East Africa Crypto Frontier
Ethiopia is East Africa's largest economy by population — 120M+ people, fast-growing Telebirr mobile money ecosystem, and an underserved crypto market that Telegram advertisers are beginning to target. Analysis of advertiser categories, creative patterns, and the unique telecom-state dynamic.